About juunam
Juunam takes its name from the Persian word “Joonam” — a term of endearment meaning my soul, my love, my dear. Replacing the “oo” with “u” places you, the community, at the centre of its purpose. A concept store that celebrates individuality, connection, and shared cultural expression — bringing together curated vintage fashion, collectible pieces, and works by local creatives in a space rooted in appreciation and identity. Juunam is built around people, offering more than products: it offers meaning and belonging.
Curation meets culture
We blend curated secondhand fashion, vintage designer pieces, unique collectibles, and works by local creatives. A cultural and commercial space where individuality and aesthetic expression meet conscious consumption. Through artistic collaborations and community-centred events, Juunam is a platform for emerging brands and independent voices — a vibrant, inclusive space that reflects the spirit of its community.
Powered by people
Powered by people. Collaboration is at the heart of everything we do. We engage with local businesses, artists, designers, and organisations to build a vibrant community around creativity, authenticity, and cultural exchange. Through brand activations, artist showcases, intimate gatherings, and community-driven pop-ups, Juunam is more than a retail space — it is a collaborative environment where people connect, ideas are exchanged, and local voices are amplified.
Every piece has a story
Every item is handpicked with purpose. Rare designer vintage, standout streetwear, and functional utility pieces that reflect character and quality. Our global network and local creative scene bring you collectible sneakers, bold accessories, and one-of-a-kind art, interiors, and home objects — pieces that carry meaning, story, and style.
- — Authenticity
- — Community
- — Curation with purpose
- — Sustainability
- — Creativity & expression
Frederik Frieg · Founder & CEO