Identity Finds Expression
The Heart of Juunam
Juunam takes its name from the Persian word “Joonam,” a term of endearment meaning my soul, my love, or my dear. Replacing the “oo” with “u” places you, the community, at the center of its purpose. Juunam is a concept store that celebrates individuality, connection, and shared cultural expression. It brings together curated vintage fashion, collectible items, and works by local creatives in a welcoming space rooted in appreciation and identity. Juunam is built around people, offering more than products—it offers meaning and belonging.
Fashion with Meaning
Curation Meets Culture
We are a concept store that blends curated secondhand fashion, vintage designer pieces, unique collectibles, and works by local creatives. The space serves as a cultural and commercial hub, where individuality and aesthetic expression meet conscious consumption. Through consignment, artistic collaborations, and community-centered events, Juunam creates a platform for emerging brands and independent voices, offering a vibrant and inclusive shopping experience that reflects the spirit of its community.
Where Local Voices, Ideas, and Talent Meet
Powered by People
At Juunam, collaboration is at the heart of everything we do. We actively engage with local businesses, artists, designers and organizations to create a vibrant community around shared values of creativity, authenticity and cultural exchange. Through curated events such as brand activations, artist showcases, intimate social gatherings and community-driven pop-ups, we provide a platform for meaningful interaction and visibility. Juunam is more than a retail space. It is a collaborative environment where people connect, ideas are exchanged and local voices are amplified. By working together with our community, we aim to foster a supportive ecosystem that empowers emerging talent and brings people together through shared experience.
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Every Piece Has a Story
How We Source
Here, every item is handpicked with purpose. We curate rare designer vintage, standout streetwear, and functional utility pieces that reflect both character and quality. Our global network and local creative scene allow us to offer collectible sneakers, bold accessories, and one-of-a-kind art, interiors, and home objects. From emerging brand collaborations to our own Juunam merchandise, we source with care to bring you pieces that carry meaning, story, and style.
Frederik Frieg
Founder & Ceo
Tristan Biagini
Director Marketing